since 1976
since 1976
PRO-NET, a subsidiary of national carmaker PROTON, announced it has appointed 36 Proton e.MAS dealerships, more than doubling the 17 dealerships initially announced in June 2024, and highlighting the company’s commitment in driving Malaysia’s EV market forward and expanding its customer service capabilities.
The expansion in the number of dealerships was supplemented by a visit to the Geely Research Institute (GRI) in Hangzhou, China, which was participated by over 40 Malaysian dealer executives and principals. The three-day tour aimed to provide attendees the opportunity to experience Geely’s advanced technology as well as gain first-hand experience about the operations to sell and service premium EV models from Geely’s stable of premium dealerships.
Spearheading Intelligent Technology
The group visited the state-of-the-art GRI centre in Hangzhou Bay to learn more about the intelligent technology and innovations that are embedded within the Proton e.MAS 7, the brand’s first model. In addition to the technology sharing sessions, attendees were able to get a hands-on experience of the technology by driving a Geely E5 on closed roads.
The group also made a pit stop at the Vehicle Validation Centre and New Energy Validation Centre to observe how Geely conducts its pre-production testing, evaluation and validation for manufacturing and technology.
In an effort to benchmark standards and practices in customer service techniques, sales strategies, staff training and operational efficiencies, visits to various premium dealerships under Geely’s extensive network were also arranged. Dealers were impressed by the showroom experience, quality standards and modern practises and are set to incorporate the various elements for future Proton e.MAS dealerships.
Armed with fresh experiences, perspectives and strategies, Proton e.MAS dealers aim to build dealerships that aren’t just points-of-sale but hubs of innovation and learning, dedicated to educating and inspiring individuals on the next generation EV technology.
PRO-NET’s expansion to 36 Proton e.MAS dealerships mark a crucial step in creating an extensive and far-reaching network of customer service touchpoints across Peninsular and East Malaysia. The strategic expansion underscores its commitment in providing accessible and comprehensive support to customers while advancing Malaysia towards a future of sustainable mobility.
Interested in Becoming a Proton e.MAS Dealer?
With the EV revolution gaining momentum, PRO-NET’s mission extends beyond EV adoption but to provide career pathways for those passionate in growing and nurturing the local EV ecosystem with the aim of sustainable mobility.
PRO-NET continues to scout passionate and dedicated partners to join its expanding network of Proton e.MAS dealerships. If you're interested in being part of our journey towards a sustainable and electrified future, we would love to hear from you. Email Us at Zhaole@proton.com / affendyk@proton.com
Follow Proton e.MAS’s website and official social media accounts under the username "Proton e.MAS Cars" for Facebook and Xiaohongshu, "@protonemasofficial" for Instagram and TikTok to stay updated on the latest news and developments from Proton e.MAS. Join us and be a part of the revolution in the automotive industry.
